Story-Driven AI For Small Businesses
Reclaim your time for the things that matter most
Life moves at a hundred miles an hour most days doesn't it? After too long on the hamster wheel, I needed to be able to focus on my family and my health, but between being a single mother of three (1 adult, 1 teen and 1 primary school age), the main carer for my elderly father, and just needing to keep the lights on - there was no time - so I built a team of AI Assistants!
Now I help others do the same.
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Your AI team will:
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THINGS ARE EASIER
When AI Cares...
No matter what matters most to you - whether it's focusing on your health, your family or your business or career, when AI cares about the same things you do, life gets a lot more spacious. Instead of feeling like you're drowning in a never ending ocean of 'to do's' you wake up to a list of things that got ticked off while you were sleeping and your one priority for today. What matters most to you? What would you be doing with your time if everything else was taken care of?
You
Shape the book only you can write—without getting lost in endless drafts. Together we’ll design a Claude Code system that captures your voice, organizes your ideas, and keeps your stories anchored in real people, not algorithms.
- Book blueprint & chapter-by-chapter story map
- Claude-ready research & interview prompt sets
- Accountability rhythms that protect your creative energy
Your Business
Replace random content with a narrative that people want to gather around. We’ll build Claude Code workflows that turn client stories, email replies, and live conversations into a consistent, human-feeling marketing system.
- Story arcs that align offers, launches, and campaigns
- Claude Code libraries for emails, social, and sales pages
- Simple metrics that track depth of connection—not just clicks
Your Life
Capture the stories, wisdom, and messages that deserve to live beyond any platform. We’ll co-create a Claude Code-powered archive—audio, text, letters, teachings—so your people can return to you long after the moment has passed.
- Guided story sessions with thoughtful prompts
- Claude Code "memory vault" organized by theme and season
- Private digital library to share with family, clients, or community
Meet Your Coach
Hi, I’m Michelle. I help small businesses tell the stories people never forget.
After years of working with authors, founders, and creatives, I saw the same pattern: brilliant ideas, scattered stories, and marketing that felt more like noise than connection. Then AI arrived—and things only got louder.
My work sits at the intersection of deep story work and practical systems. We use Claude Code not to replace your voice, but to gently hold it—to structure your ideas, protect your energy, and make sure the messages that matter most don’t get lost in the scroll.
- Coach & consultant to small, values-driven businesses
- Specialist in story architecture, legacy projects, and intimate launches
- Known for calm rooms, courageous questions, and practical next steps
What Small, Soulful Businesses Are Saying
Working with Michelle completely changed how we use AI. Instead of churning out more content, we built a Claude Code library of client stories and tiny moments. Our emails feel like conversation again—and inquiries went up without us shouting any louder.
FAQ
Is this right for where my business is now?
Most of my clients are small but mighty: solo founders, tiny teams, and established businesses who care more about depth than reach. You don’t need to be “good at tech” to work with Claude Code—you just need a message that matters.
What’s inside the free Claude Code guide?
You’ll get a short, practical walkthrough of how to use Claude Code to capture stories, organize them by theme, and turn them into emails, posts, and offers. I include specific prompt templates, a simple structure for your “story library”, and examples you can adapt for books, launches, or legacy projects.
Do I need to already use Claude or other AI tools?
No. The guide starts with the absolute basics and gives you copy-and-paste prompts you can use even if you’re opening Claude Code for the first time. If you’re already using AI, you’ll learn how to shift from generic content to connection-focused story work.
How do your 1:1 offers usually start?
Everything begins with a low-pressure connection call. We’ll talk about your story, your current season of business, and which of the three paths—Books, Business Growth, or Legacy—fits best. I’ll outline a simple container and you’ll only move forward if it feels grounded and spacious.
Can we work together if my niche is unusual?
Yes. Many of my favorite clients sit in the “hard to explain” category: healers, hybrid creatives, consultants with very specific clients. Story work is especially powerful for nuanced, relational offers—and Claude Code helps us hold that complexity without diluting it.
Ready to build a story system that outlives the algorithm?
Start with the free Claude Code guide. You’ll see exactly how I think about story, structure, and connection—then you can decide if Books, Business Growth, or Legacy support is right for you.
Free, no-obligation guide—yours to keep
Designed for small, values-driven businesses
Takes under an hour to implement your first story system
Enter your details and I’ll send the guide straight to your inbox.
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